Raíces Beauty was founded by Maribel Valadez in 2020 and opened our brick and mortar storefront in South Pasadena, CA in 2021.

The creation of Raíces Beauty comes from the natural resources that come from the roots of the earth by the Grace of God.

All the products are made with love and personally handcrafted in the beautiful state of Aguascalientes, Mexico.

The delicate elaboration process of our soap takes several days, and each soap is made with several different essential oils that release a beautiful and relaxing aroma. In addition, our soaps are created with the intention to enhance and stimulate a natural flow of energy throughout the body.

Thank you for supporting my small business.